The Function of Strategy

The function of “Strategy” is to maximize the types of users a product caters to. This can be easily understood. Take the example of an airplane, which has executive and economy class differences within the same product of taking the user from A to B. What is difficult is achieving this in our product such that we maximize our objectives.

In modern SAAS, this should take form by having different versions of your product for different types of customers.

- OKRs change