Consumer Behavior Views

The consumer is exhibiting characteristics which marketers can positively affect. We first discuss a few models and then appropriately apply them to the consumer.

Economic View

Here, the consumer choice is reflected in his buying capacity and the peer group he associates with. Even if such a person becomes rich, he will take time to shed their original choices.

Cognitive View

Here, the consumer uses time and reasoning to understand their needs and solution providers. Doing so they confuse themselves, and take actions that minimise this dissonance.

Emotional View

Here, the customer wants to satisfy his feelings and takes decisions emotionally. They are exhibiting low reasoning, and high impulsiveness.

Passive View

Here, the consumer is regarded as submissive, and easily succumbs to market forces and forces in it. He submits his choice to power and tries to think of their wellness as discovered in his life account.

Some Areas Which Can be Understood By These Views

• Costly Purchases, LifeStyle Defining Choices can be understood by the Economic View.
• Spending can be considered as being governed by the Cognitive View.
• Future planning, and Spending Time can be understood by the Emotional View.
• Poverty, Childhood, Politics can be understood by the Passive View.