Ideas need to define olympic scope and not just a specific championship.

If you play a championship game, the scope will be decidedly limited.

That is if you want to be a Fortune 500 business.

It's not easy to decipher scope.

• You have to think big continuously- While building you may get down in the details and find yourself losing the big scope but you have to come out of it and see not just the big picture (which an idea can have) but the big picture of big idea.
• ...
• Re-evaluate with consistent Vision - With a big scope in sight, the details will thereby challenge your thinking by hitting it with the real world structure, so you will have to re-build the product. Re-building can be costly. So to minimize that; the early version of the product needs to be built on flexible outlines those which doesn't require thinking from scratch. The vision can stay consistent during this time.

in writing...