The function of “Organisation” (think organisation design) is simply the best flexible structure that allows for maximal growth of the company frontier. This gets tricky in billion-dollar companies, which have the pressure of retaining revenue while creating new sources of revenue. Without growth, companies start moving backward. With competition on every corner of every company, how your organisation handles product development is a very challenging activity to manage.
But we can analyse and spin up meaning with careful assessment. It’s not easy to implement, but far easier to envision, also part of the job.
OKRs