Strategy, Marketing and Product Development Consultancy.
We venerate the quest for accolade. Excellence in others.
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Marketing Structure
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ABM
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Small Philosophy
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Messaging Research preceded Messaging Strategy
Messaging Strategy
Messaging
The Product Marketing team creates big messages.
The Demand Team creates very detailed, specific, and personalized messages.
The sales team, the email team… they have their nuances in medium parity, in objectives differentiation, in customer personalization…
All these, and all of the possible teams do their own work of messaging.
DG Messaging Tips
- Question what is there to explain
- Give it time
Transforming
Transforming messages so they have space and longevity and not just omnipresence is one task.
It needs to be understood that everything doesn’t have a place on every channel, but it also needs to live and not just die.
So how you transform what you know and make it a living, breathing combination of channel messaging is very important.
Once Messaging is Found
- We know what to market
- Now we need “What Grows” DG happening which requires ideation
- Once the best set of ideas (knowing how channels work) is established
- You can begin testing content
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