The overall objective to understand here
Communicating Benefits
Let’s try to understand things.
We begin by acknowledging that we need to attract users, and they are different from each other. How we differentiate them is called a persona.
To target each persona, we need differing strategies.
Personas can be different in demographics, economically, behaviorally or some other way.
We need to test our strategies or copy ones which already work.
Understanding the Market
The other part in the market is competitors and noise. We need to account for them too, while communicating benefits.
Promotion
If you are curious to know about what is needed to be communicated. Read Here
A bit of background
GTM Strategies
GTM Strategies are needed in times of constrained budgets. This is the reason for needing a strategy. These work on the full funnel and different stages between the sales to the first touch.
You can only do a handful of strategies at each stage because you need to think creatively about how to implement them. As these are few, they need to be impactful. But, we can always test the multiple ideas the team in focus generates.
Strategies then take the form of messaging and transform into marketable assets.
FAQ
How to tell the difference between a message and a GTM Strategy?
You look at is as a thing that leads to a rising growth curve as time passes, and the objective of using this "item" matures into a engine of growth.
