Marketing Strategy

Software produces behaviour change.

Simply look at any piece of software and multiply it with your regular use, and you will find that you are doing things differently..

Now, how deep is the change, how positive and how foundational, will create sales that resonate with it.

What we help here is identifying

• The current behaviour of the customer
• The state the customer wants to be in
• Any questions in between
• The best we can tell about what change we bring

This involves customer talks, but not just cookie cutter interviewing, we expend a lot of creativity in all our effort. It takes time and we do experiments. It involves our expertise for sure. It always involves you. It involves your marketing team.

And whatever else you sign up for.