The idea of marketing to one

If you want to scale your marketing, you need to reject certain segments of the market.

The more small your segment, the better you can serve them.

So you want the small segment to be heavily needful. You may want to add rich to needful.

Then, you add, (another adjective)

But what do you market?

Your small needful segment. That’s it.

If you want to scale your marketing, you need to reject certain segments of the market to market to.

How do you find the small segment, try to divide your customer base by loyalty and longevity.

Loyalty comes from who use most of your features, and are delighted by small feature additions.

Longevity, idk.

Results:

• Every Most Loyal ICP should always choose you - 100%
• Every less loyal customer should choose you - 100 - X% of times

Examples

Nike - Does this very well by including a small segment in their marketing while not alienating the rest of the crowd.